Tuesday, January 13, 10:00 AM
What is your Value Proposition?
(Activity with Jamie Goldstein)
Wednesday, January 14, 11:00 AM
Mike Troiano is Chief Marketing Officer at Actifio and has 25 years of experience building brands and businesses across a wide spectrum of household names, publicly-traded companies, and venture-funded startups. Prior to Actifio, Mike was Principal of Holland-Mark, a leading independent Boston-based advertising and strategic marketing firm.
An early executive at mobile marketing pioneer m-Qube, Mike was GM of that company’s Interactive division when it was acquired by VeriSign in one of the largest Boston-based venture capital exits of 2006. Prior to that, he served as the President of NASDAQ-listed Primix Solutions, and the founding CEO of Ogilvy & Mather Interactive.
Mike spent his early career at top adverting agencies including McCann-Erickson and Foote, Cone & Belding, on brands including AT&T, Coca-Cola, and Taco Bell. He holds a BS in Public Communication from Cornell University, and an MBA from the Harvard Business School. Mike serves on the boards of several Boston-area startups, and is an award-winning blogger (miketrap.com) counted among the top 1% of the most influential people on Twitter (@miketrap).